My blog has moved! Redirecting...

You should be automatically redirected. If not, visit http://www.promo-ho.com and update your bookmarks.

Google
 

Welcome to Promo-Ho.com!

You've just sold your first eBook. Congratulations! Um, hate to slap you with the wet fish of reality, but do you know who your marketing team will be for this book? That's right, it's YOU, boss! Count on your publisher to hand you a contract and a snazzy bookcover, and after that, it's all you. I'm an eBook author myself, and I'm here to help you navigate through the terrifying world of internet self-promotion. Take your time clicking through the topics on the left, and drop a note in the ho bag if you have a suggestion for new content!

Sunday, March 11, 2007

More On Branding

A brand isn't simply what you write. You can't say your brand is paranormal romance or police procedurals or erotic romance fiction. That's a description of the genre you write. A brand communicates your self and your work to readers.

So don't think about a description. Instead, think about evoking emotion from your readers. Your personal brand might be that you write "Love stories from the heartland" or "Spicy fiction hot enough to melt the fillings in your teeth" or "Gritty stories of urban crime and tainted souls." Something that personifies your style and voice...

To read the rest of this article, click here.

Karen Duvall
Author of DESERT GUARDIAN (The Wild Rose Press)
Join Karen's Yahoo! Group

No comments:

Post a Comment