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Welcome to Promo-Ho.com!

You've just sold your first eBook. Congratulations! Um, hate to slap you with the wet fish of reality, but do you know who your marketing team will be for this book? That's right, it's YOU, boss! Count on your publisher to hand you a contract and a snazzy bookcover, and after that, it's all you. I'm an eBook author myself, and I'm here to help you navigate through the terrifying world of internet self-promotion. Take your time clicking through the topics on the left, and drop a note in the ho bag if you have a suggestion for new content!

Sunday, March 11, 2007

Impressing the Press: The Release

First and foremost, your release must be newsworthy. Therefore, simply announcing the publication of your latest book will only get your release routed to the round file. Not good. So it's your job to look for a news angle that will compel journalists to pay attention. Remember your query letter? Like wooing an agent or editor, your release must give the media a good reason to print your news...

To read the rest of this article, click here.

Karen Duvall
Author of DESERT GUARDIAN (The Wild Rose Press)
Join Karen's Yahoo! Group

Posted by Sonja Foust at 9:26 PM

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