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You've just sold your first eBook. Congratulations! Um, hate to slap you with the wet fish of reality, but do you know who your marketing team will be for this book? That's right, it's YOU, boss! Count on your publisher to hand you a contract and a snazzy bookcover, and after that, it's all you. I'm an eBook author myself, and I'm here to help you navigate through the terrifying world of internet self-promotion. Take your time clicking through the topics on the left, and drop a note in the ho bag if you have a suggestion for new content!

Friday, March 9, 2007

So what the blazes is schwag?

No, it's not pot, though that's another name for it. I'm talking about the stuff authors give away that's emblazoned with either their name or the name of their latest book. It's fun stuff. However, I caution against overspending on schwag as a method to sell more books because costs can easily get out of hand. Giving away this stuff may work to get your name remembered for more than a nanosecond, but there are less pricey ways to do that. Still, let's go over a few schwag items that won't break the bank as you get the buzz going about your book.

To read the rest of this article, click here.

Karen Duvall
Author of DESERT GUARDIAN (The Wild Rose Press)
Join Karen's Yahoo! Group

Posted by Sonja Foust at 2:18 PM

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