Don't forget to make your press kit available online! The press doesn't want to search through endless cutesy pages of stuff to find what they need. Everything in your press kit should be available on one page in your "press room," ready to print or download.
Also, I've heard from a marketing presenter, the press room page of your website will consistently be the most trafficked part of your site. I'll keep an eye on my sitemeter and see if that turns out to be true, but it makes sense. I always click on the link for the press, just because it makes me feel special. (Take that, press. I can see everything you can see.)
Take a look at my press room, for example.
Sonja Foust
Author of LOVE IN SHADOW (The Wild Rose Press)
Welcome to Promo-Ho.com!
You've just sold your first eBook. Congratulations! Um, hate to slap you with the wet fish of reality, but do you know who your marketing team will be for this book? That's right, it's YOU, boss! Count on your publisher to hand you a contract and a snazzy bookcover, and after that, it's all you. I'm an eBook author myself, and I'm here to help you navigate through the terrifying world of internet self-promotion. Take your time clicking through the topics on the left, and drop a note in the ho bag if you have a suggestion for new content!
Sunday, March 11, 2007
Press Here, Press
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Dear Sonja: I love your blog. The name always makes me smile. I'll check back often to see what great promo tips show up! I'm glad you and Karen are working together. Double the goodies!
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